For this campaign, I led the launch of Naydaya’s revolutionary NECK GLORY cream, designed to firm and sculpt the neck and décolletage. I was responsible for developing the creative concept and executing it from start to finish. 

To bring the vision to life, I focused on celebrating authentic beauty by casting real women in their 30s, 40s, and 50s, ensuring the campaign showcased diversity and natural confidence. I planned and directed the studio shoot, overseeing every detail, from selecting models to ensuring the aesthetic aligned with Naydaya’s brand values. The shoot embraced a natural look, with minimal makeup and an emphasis on genuine elegance. The campaign achieved outstanding results, featuring prominently in Selfridges, where my imagery was showcased in-store. The photos also gained attention in prestigious publications such as Vogue, Prima, and Get The Gloss, demonstrating the strength of a campaign rooted in authenticity and creativity. This project highlights my ability to develop concepts that align with a brand’s identity, execute shoots with precision and creativity, and deliver results that captivate audiences across multiple platforms.